Why Hire a Copywriter? (The 5 Major Benefits)
If you’re a small business owner, entrepreneur, or freelancer that means you're probably a 'one person show'. Doing it all on your own -because you're dedicated and driven, and you're not giving up on your dreams-. You're putting in an endless amount of time, energy, and resources to grow and build long-term success. But… that also means your to-do list is endlessly growing and taunting you.
And one of the biggest things on your to-do list currently, is the copy you need to write for your website. Or your social media. Or your email. Or your blog. Or whatever it may be.
You need copy that is going to authentically represent your brand, and properly communicate the value of your business. Most importantly, you need copy that is going to attract your dream clients and effortlessly land you those big sales.
The only problem…
You're not a writer!
You don't know the first thing about writing copy that is designed to sell without the ickiness of sounding 'salesy'. Or how to write in such a way that speaks directly to the mind of your target audience, compelling them to take action.
Plus, you don't know the first thing about SEO, or how to incorporate it into your copy in order to attract your audience.
Orrrr...maybe you just hate writing. It's too time consuming. And you have enough on your plate as is.
So, you've been debating… is it really worth hiring a copywriter to do the job for you?
Will you receive a good return on investment (ROI)?
Will hiring a copywriter actually help increase your conversion rates and improve your sales?
Or is it just a big waste of money? I mean, why hire someone to just 'write', because anyone can 'write', right? (sorry for that Dr. Seuss sounding sentence)
Well... wrong!
In this article I'm going to share with you the 5 major reasons why hiring a copywriter (especially a freelance copywriter), is *highly* beneficial for you and your business. And for your long-term success as well.
Then... you can decide if hiring a copywriter is right for you and your current situation (spoiler alert, I'm a copywriter myself, so I'd like to think I know a thing or two on the topic).
So, buckle up and let's get into it friend!
1. Increase Your Conversion Rates and Sales Profit
Let's start with the BIG question that I assume is running through your head. You want to know if it's financially worth investing in a copywriter. I completely understand your hesitation. You refuse to carelessly hand over your hard earned money before doing your research. Especially in today's crazy, expensive world.
So, allow me to set the record straight...
Investing in a *talented* copywriter that *knows what they're doing* will do wonders for attracting your target audience, increasing your conversion rates, and overall increasing your sales. Good copy that is tailored to your brand and needs will pay for itself many times over.
Also, notice I said ‘talented’ and ‘knows what they're doing’, because yes, that matters... a lot.
The reason being, is that a talented copywriter knows how to do much than just… write. They know how to write in such a way that is designed to sell without sounding 'salesy' (because nobody likes 'salesy' talk...ew). They write copy that is backed by strategy, SEO, market research, competitor analysis, and so on. Ensuring it is tailored to your business, your brand voice, your goals, and written from the POV of your target audience.
A talented copywriter knows how to write copy that is conversational and emotionally driven, rather than robotic and ‘cookie cutter’. Speaking to the wants, needs, and challenges your target audience is currently facing. And then, properly communicating why *your* business is the perfect solution for them. Making you stand out among the competition, so your story is irresistible to your dream clients.
When done right, your copy should be like crack to your dream clients! (too over the top? Maybe... but it's true!)
2. Get Exactly What You Need and Nothing Less With Project Flexibility
When you choose to work with a reliable, trustworthy copywriter, there will be in-depth communication between the two of you, from the beginning, to the very end of the project. Not to mention, you will have the flexibility to choose exactly what you want and don't want depending on your needs and budget.
No matter the project at hand or the vision you have in mind, you and your copywriter will first schedule a discovery call (probably over zoom). During this call you will discuss your business, your copy needs, your goals, etc.
The goal is to make sure you’re both on the same page and a good fit to work together -while keeping the process fun and light-hearted-. You will then schedule the kick-off call, where you'll go over the project thoroughly, while your copywriter fills out a creative brief with all the project details.
Once all is said and done, and you're thrilled with the agreed upon project, your copywriter will officially begin typing away!
After sending you the first draft of your copy, you will usually have two free rounds of revisions, just in case you want a few things tweaked. Most copywriters are always going to ensure that before parting ways you're 100% satisfied with your copy, and receiving exactly what you paid for.
3. Stay Within Your Budget and Save Money by Paying Per Project
When you work with a freelance copywriter, you do not typically pay them hourly, but rather by the project.
Though every copywriters prices and packages will be different, most copywriters will typically display their pricing next to their services on their website. So you can browse around for the copywriter that falls within your budget.
I personally allow the option to make customize to the project scope of work if necessary, or request add-ons in order to better fit your needs and budget. Considering I tailor my services towards small business owners and others alike. I want my clients to have the freedom to choose how much or how little they want and can afford.
Regardless though, with a freelance copywriter you will know exactly what you’re getting and what you’ll be paying per project every time. So you can have your copywriter do as little or as much work as you need and can afford.
(Not to mention many copywriters will offer payment plans as well.)
4. Get Fresh, Original, and Consistent Content Regularly
You want to land your dream clients and make consistent sales. But for that to happen, your current (and potential) customers want new, updated content from you regularly. With all the competition out there, your business and offers should always be front of mind for your target audience.
You want to keep pumping out valuable information and confidently show off your business and dedication. Because you want to show your audience how much you care.
But how do you manage that when you have so much on your to-do list as is? (Like running an entire damn business *cough, cough*.)
Well, with a freelance copywriter you can get exactly that.
you can have an arrangement set up with your copywriter to put out fresh copy and/or content for you weekly, monthly, or however often you need. It doesn't have to be a one and done project type of deal. Whether it's for your blog, social media, email, etc., if you find a copywriter that does amazing work and you get along with great, keep them around long-term!
This way you can make sure you’re eliminating the risk of losing the attention of your target audience and missing out on great opportunities.
5. Gain a Teammate and a Problem Solver
Maybe you’re well aware that your business isn't where you would like it to be.
Maybe your conversion rates are low.
Or there is a lack of traffic to your website.
Or maybe your audience isn’t sticking around for long once they land on your website.
You know your site hasn’t been updated in a while, but you don't know what needs fixing for better results. All you know is that you’re fed up with it!
Well, when you hire a copywriter, you don't always need to be 100% sure what you want or need. If you reach out to a skilled copywriter and present them with the problem you're facing and what you're ultimate goals are, they will more than likely be able to browse your current copy and figure out the perfect solution.
They can tell you what it is you need and how they can help. Or if they conclude the problem is not with your copy but rather something else (like maybe your design and layout), they will inform you of that as well.
Copywriters are skilled and educated in spotting these things and whipping up just the right solution, maybe one you didn’t even know you needed.
For example, maybe your website is getting good traffic, but people are quickly X'ing out once they've arrived, and your conversion rates are very low. A good copywriter will know there must be a problem with your messaging. It’s not speaking the language of your target audience and it's probably not properly communicating the value of your business.
Once looking over your copy, learning everything about you and your business, doing market research, etc., a copywriter will know exactly what to do in order to make your copy irresistible to your unique target audience.
In Conclusion…
If it needs words, it needs a copywriter!
Copywriting is an art form, and there is a strategic method behind it. A good copywriter, isn’t simply someone who is a ‘naturally talented writer’ (though that plays a role of course). A *good copywriter* is someone who took the time to learn the ins and outs of copywriting.
Understanding the difference between good copy and bad copy.
Learning how to write in such a way that effortlessly sells and hook your target audience.
Being educated in SEO.
And of course, being reliable, organized, and a great communicator.
In reality, any business owner (big or small) would benefit greatly from working with a copywriter. The words surrounding your business play a HUGE role when it comes to your long-term success and growth. So it’s something that should never be neglected!
I promise, when you hire a talented copywriter that knows what they're doing, it's going to pay for itself *many* times over.
It's all about finding the right copywriter for you and your business. One that clicks with you and offers exactly what you need.
But anywho, I sincerely hope you found this article useful in helping you decide if hiring a copywriter is right for you.
Best of luck on your journey to success!
Until next time friend.
And if you don't already know me...
Hi, I'm Christa! A freelance copywriter who specializes in writing copy for small business owners and others alike. So, if you're searching around for a copywriter, feel free to browse around my website and learn more about me and what I offer.
Or you can simply check these out as well…
My blog - If you liked this article then you can find more just like this on my blog page.
My services - Feel free to snoop. I specialize in writing copy for websites, social media, and content for blogs. But I'm open to client requests as well.
And for my fellow writers out there who are also interested in becoming a copywriter, view the article I wrote about the amazing, in-depth copywriting course I took that kick started my career as a copywriter (you can thank me later, well… only if ya want).