I believe about pages are meant to be fun and build trust.
Which is why I'm going to keep it real and down to earth. I'm sure you know by now that writing about yourself can be hard, maybe even painful. We don't want to 'toot our own horn', but we also don't want to downplay ourselves. However, this is where you get to see the *real* me. What makes me a real person and all that jazz.
So, I don't want to let you down with some boring, generic 'About' page. No... you deserve much more than that. Hopefully one day I'll have the privilege of writing your story, but for now, here's mine...
Let’s start from the beginning shall we?…
Hey friend, I'm Christa! AKA your copywriting companion.
Uh, where do I even begin? I guess if we're getting technical here, you could say I've been a writer since the young age of twelve. Hiding away in my bedroom after school in the early 2000s, typing away story after story on my old, clunky Dell computer. Though I will admit, I internally died from embarrassment when reading them years later. I mean... I was a kid so, give me a break. But it doesn't matter, I deleted all the evidence anyway.
Sorry, we've gotten a little off topic...back to it!
Writing has always been my biggest passion, with dreams of becoming a best selling author (no, unfortunately that dream hasn’t come true...yet), but I did discover...you guessed it... copywriting! I never could have imagined there was an actual career doing what I do best! But it wasn't until I discovered and completed the Comprehensive Copywriting Academy, that I officially pursued writing as a full-time career. I was terrified at first to exit my comfort zone, because ya know, anxiety. But needless to say, I went for it!
And I haven’t looked back since.
Wondering what makes me a ‘pretty okay’ copywriter?…
(Without tooting my own horn or downplaying of course) well, listen up, I've got a story to tell...
Breaking free from the claws of the corporate world was scary as heck (especially for an ADHD brained overthinker like me), but it was also the best decision I ever made. I knew from an early age that I didn't fit the mold. I've always been a creative at heart.
I hold a strong belief that life was made for much more than slaving away at a 9 to 5, just to make another person rich. I'm assuming since you're here though, you're the type of person who can relate to this. Am I right?
Well, that's exactly why I’m so passionate about using my love of writing to help you put the power back in your hands, with copy that works hard for YOU. I also want nothing more than to keep the project process light-hearted and enjoyable (because life is hard enough, and chasing your dreams can feel scary).
I want your worries to disappear as we discuss you and your business as friends -while maybe even sharing a few laughs and sipping coffee over zoom-. I want your eyes to light up with excitement as you share your goals, holding nothing back. I also want you to take a sigh of relief, knowing my services won't leave you digging around your couch cushions for spare change.
Listen... I know the struggle of Just starting out… and it's hard!
You can do everything in your power to be different, and be the best at what you offer, but when your copy fails to get the message across, your target audience won't stick around.
Which is why I'm here to be your partner in crime (or your copywriting companion) and write you some killer copy until my fingers fall off! I'm not here to write you generic, cookie cutter copy... because ew, that's gross. I'm here to write you copy that is keyword-rich so your audience can find you. Copy that screams confidence and is unapologetically YOU. I want to hook your audience, and leave them hanging on every word, until they can't imagine life without you (or rather the products/services you have to offer them).
Now, get to know the version of me when 'writer' me is away…
Well okay, ‘writer’ me is never really away I suppose… but there is more to me, I swear!
So, I was born and raised in Buffalo, New York, where we're mainly known for our chicken wings and horrendous winters. I live a cozy little life with my fiance and our cat Peaches. And if I'm being honest, I'm the type of person that is content with the simple things in life. Hand me a large iced coffee, toss me some chocolate chip cookies, and throw on a good horror movie for me to get lost in (with the lights on of course) and I'm more than satisfied.
-However, I will say, I do dream of one day escaping the cold Buffalo winters and spending the rest of my days in a warm, tropical paradise, with my feet planted in the sand.-
Though I'll be the first to admit that life does come with lots of stress attached (especially in today's world) I don't believe in taking life too serious. You could say I'm the queen of laughing at myself and just being a total goof. Because, life was meant for laughing, making mistakes, and finding joy in the little things.
I know at times it's easier said than done -I mean, I am an overthinker after all- but it's still the motto I try to live by daily!
Some facts that make me… ME.
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Indulging in Lindor chocolates throughout the day, especially while working (am I indulging at this very moment? Maybe, maybe not, guess you'll never know).
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My morning XL iced coffee with lots of vanilla and espresso (AKA my creative juice).
Dessert, because I have the biggest sweet tooth known to man and I simply can't live without cake or chocolate.
My giant, oversized blanket hoodie (if you know, you know) because I'm always freezing. Plus, it makes me feel like I’m wrapped up in a safe, weighted cocoon of comfort.
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I know some of you might judge me for this, but I am indeed a cat person. Don't get your panties in a bunch though because I can hear the backlash already! I love dogs (I love all animals for that matter) but cats will always have a special place in my heart. Maybe it's because I'm a clean freak and obsessed with organization, or maybe it's because I love having a little fuzzy buddy cuddle on my chest while purring up a storm. I'm gonna go with both reasons!
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I am definitely a mix between the two. Being alone is how I recharge my internal battery and when I feel most at peace. Because I don't like constant commotion and interaction if i’m being honest… it's exhausting! However I still love good company. I'll always be a sucker for having deep conversations and just chatting (especially if you're down to earth and a big goof like me).
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I'll always be a morning person! Morning is when I'm the most productive and clear headed. To me, nothing is better than waking up at 5am to make my coffee and jump on my laptop, while the world is still quite and peaceful.
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My favorite places would have to be first, Aruba and second, Nashville. I'm in love with the beach… the smell of sunscreen, and a fat Pina Colada, ugh, can't get enough of it! Nashville on the other hand was just amazing in it's own way, with amazing people and the overall cheerful energy. As country music plays through every bar, restaurant, etc., (and I’m not even a huge fan of country music, but in Nashville it just hits different)!
Enough about me… let's talk about you.
If you're interested in working together and breaking free from the mold, shoot me a message! Let's chat about you, your business, and your goals, to see if we're a good fit to work together.
Not entirely sure if you need a copywriter?
Well, take a peek at my services below to find out. If you still feel unsure, no worries, fill out the form on my contact page or email me directly and let’s discuss it together!
Website Copywriting :
Maybe you need brand new copy for your website, or for you sales page, or you need your current website copy improved. Well, this might be the exact solution to your problems.
Social Media Copywriting :
Get social media copy that captures the attention of your dream clients and demonstrates the value of your business/offer, while increasing your organic website traffic in the process.
Blog Content Writing :
Save time and energy. Get done-for-you blog content that effortlessly converts leads into customers. Or… if you simply need help with the SEO side of things I’ve got you covered with that as well.
Interested in becoming a copywriter yourself?
For my fellow writers out there who want to learn in-depth copywriting and DIY resources. Learn more about the Comprehensive Copywriting Academy. The very course I took that started It all!
