Bison Marketing Ventures - Social Media Copy Project
The Client:
Bison Marketing Ventures is a small startup business that specializes in helping other businesses grow to the next level, by increasing their visibility and sales through personalized ad campaigns. They are fairly new to breaking free from the corporate world mold, and diving into the world of being a business owner (which heck yeah, is what I say to that).
They have even decided to stand out among their competition by making their prices much more affordable, while offering even better results, and less dead end client leads.
The Challenge:
They have already had success landing a few clients within the months they started their business. However, they wanted to increase their brand awareness/authority, reach more of their ideal clients, and work towards getting more organic website traffic. So, they decided to create a facebook page, to put themselves out there and get more eyes on their amazing new business.
The only thing is, they wanted help figuring out the best way to make a short, clear, to the point post, that would really stand out and speak to their target audience. Being a fairly new business with not much recognition, while running up against more established, big name brands can be difficult.
They didn't want to go too far in-depth, or lose readers with a long, dragged out post. They simply wanted something eye catching, that would get the immediate benefit across, and be true to who they are as a brand, which is down to earth and professional.
The Solution:
Taking the main benefit of what Bison Marketing Ventures offers -which is helping businesses grow, while keeping the process simple and cheaper than the competition- and summing it up into a clear, eye catching, headline. Considering that is the main thing their target audience would want to see if they are in need of these services.
We decided to keep their copy focused on the benefit to consumer, and exactly how it will greatly improve their business -while taking their wallet into consideration as well-. Keeping the copy conversational, as if we are speaking directly to the dream client reading it. Showing that we know them, we know their struggles, their needs, and we're here to be the *best* solution to their problems. While of course keeping the copy keyword-rich for SEO and linking to their site, all in order to increase their organic website traffic.
Image of the finalized social media copy project.